This project aims at developing tourist experiences that promote science education, environment awareness and heritage conservation, based on the outstanding camellia collection in Galicia.
In Spain, old camellia specimens and a high diversity of camellia cultivars can be found only in Galicia, making camellias a key resource for the promotion of tourism.
Branding is perhaps the most powerful marketing weapon available to destination marketers who are dealing with tourists who are increasingly seeking lifestyle fulfilment and experience.
Porto is a city with a significant heritage of gardens and historical estates with a specific history and identity in which the camellia appears as a striking element.